Starting with the knowledge that the primary stakeholder had some interest in the Zuni, a Native American Pueblo tribe, I started by looking at traditional ornamentation patterns in their culture and creating just a hint of them. I also used the infinity loop art from the client's existing logo as a bold element. Tactical use of color, callouts, negative space, and entry points helps balance the density of copy and data.

© 2020 Leah Markos