Working with a marketing agency and their dev team, I designed this from wireframe to launch. With a fairly conservative existing brand, and very copy-heavy content, designing a simple layout and minimal color palette was the way to go. Initial concepts did include a range in tone, including more symbolic graphical or conceptual themes, which the client loved. They opted for the more conservative direction of literal photo imagery. The photo-collage headers create a theme and sense of identity, and connect to page topics, providing some visual orientation to site visitors.