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MINI CAMPAIGN (WITH LEGS)
Winning mini-campaign for a LGBTQ target market in Palm Springs. The goal: to promote health clinics throughout the area. Photoshoots with the well-known logo bug flagging "right where you are" worked well with the headline: Right. Here.
Client had a minimal, very conservative color palette, so we expanded with the turquoise and orange for the target demographics and got the okay to use sans serif on headlines.
Later, we were asked to integrate the fresh colors and font as we worked on new wider-market ad campaigns and a website update. Yay! No more only-red-navy-white and serifs at every meal!
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