Winning mini-campaign for a LGBTQ target market in Palm Springs. The goal: to promote health clinics throughout the area. Photoshoots with the well-known logo bug flagging "right where you are" worked well with the headline: Right. Here. 

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Client had a minimal, very conservative color palette, so we expanded with the turquoise and orange for the target demographics and got the okay to use sans serif on headlines. 

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Later, we were asked to integrate the fresh colors and font as we worked on new wider-market ad campaigns and a website update. Yay! No more only-red-navy-white and serifs at every meal!